Welcome to the
Part-Time Youtuber Academy.
We'll help you grow your YouTube Channel faster. While saving you hours every week.
Discover the proven strategies and techniques to thrive on YouTube -
without quitting your day job.
A YouTube Channel can completely change your life.
It changed mine.
If we haven’t met before - Hi, my name’s Ali 👋
I started making YouTube videos in 2017, while in my final year of medical school at Cambridge University.
When I started my channel, I knew absolutely nothing about filming, editing or publishing videos, but after watching hundreds of tutorials, I figured out the basics.
Fast forward to 6 years later, and my channel’s grown from zero to 4 million subscribers.
I genuinely look forward to Mondays, working with a team of amazing creatives, and doing what I love, with a lot of freedom, fun and flexibility. I get messages every day from people saying my videos have changed their lives. I’ve even written my first book, due to be published by Penguin later this year.
And I make more money in a single year than I would’ve made in two decades working as a doctor.
Now, if you're just getting started with YouTube, those numbers are going to seem absolutely ridiculous, but I'm only flexing them to make the point that even the YouTubers you know who have millions of subscribers, and millions of dollars in revenue all started from zero just like you.
And over the last three years, we’ve helped over 3,000 creators build their YouTube channels through our Part-Time YouTuber Academy. We like to think that we’ve helped people to overcome every possible challenge, concern, doubt or obstacle a YouTube channel can create.
And the team of full-time employees I’ve built over the last three years are among the best in the world at their jobs, working with other creators to help them scale and grow their YouTube channels and their businesses, and continually levelling up their skillsets to stay at the top of their game.
I think it’s fair to say that YouTube has completely changed my life.
And I want to help you leverage it to change yours.
The Simple “Secret” Formula to 100,000+
Subscribers
Over the last 6 years, I’ve learned a lot about what it takes to build an audience from scratch, provide value consistently, and monetise in a non-spammy way.
I’ve spent thousands of hours, and over $100,000 in courses and coaching programs to try and find the secret sauce that helps grow a channel and a business. And while I’ve learned a hell of a lot of things (more on that later), the biggest thing I’ve learned is this -
There’s no secret to building a life-changing YouTube Channel.
It’s just a matter of:
- Creating videos that people find valuable
- Posting them on YouTube at least once a week
- Repeating this for at least 2 years
And the team of full-time employees I’ve built over the last three years are among the best in the world at their jobs, working with other creators to help them scale and grow their YouTube channels and their businesses, and continually levelling up their skillsets to stay at the top of their game.
I think it’s fair to say that YouTube has completely changed my life.
And I want to help you leverage it to change yours.
But you probably already knew that.
All of this stuff is easy in theory, but difficult in execution. Why?
Why do so few creators actually succeed on YouTube?
One word - time.
Growing on YouTube is hard, because it takes a lot of time. And unless you’re unemployed with no family and no friends, time is probably something you don’t have a lot of.
Sure, if you’re a 14-year-old kid with all the time in the world, you could dance on TikTok during the day, and make Minecraft videos at night.
But if you’re like me, and you’ve got an actual job, or a family, or you just don’t have 40+ hours a week to devote to your YouTube Channel as your second job, things are a lot harder.
To be a successful YouTuber, you’ve got to balance a bunch of different skills, some of which have entire university courses built around them, which can take years to master.
And especially if you’re juggling your real life alongside your YouTube life, these can all feel like a huge time sink.
There are dozens of ways in which YouTube sucks up your spare time
Strategy & Niching
There are so many niches to choose from. They’re all saturated. How do you stand out? Only 2.5% of YouTubers ever hit 1,000 subscribers. And less than 0.6% will reach 100k. Are you wasting your time going after a competitive niche?
Strategy & Niching
There are so many niches to choose from. They’re all saturated. How do you stand out? Only 2.5% of YouTubers ever hit 1,000 subscribers. And less than 0.6% will reach 100k. Are you wasting your time going after a competitive niche?
Strategy & Niching
There are so many niches to choose from. They’re all saturated. How do you stand out? Only 2.5% of YouTubers ever hit 1,000 subscribers. And less than 0.6% will reach 100k. Are you wasting your time going after a competitive niche?
Strategy & Niching
There are so many niches to choose from. They’re all saturated. How do you stand out? Only 2.5% of YouTubers ever hit 1,000 subscribers. And less than 0.6% will reach 100k. Are you wasting your time going after a competitive niche?
Strategy & Niching
There are so many niches to choose from. They’re all saturated. How do you stand out? Only 2.5% of YouTubers ever hit 1,000 subscribers. And less than 0.6% will reach 100k. Are you wasting your time going after a competitive niche?
Strategy & Niching
There are so many niches to choose from. They’re all saturated. How do you stand out? Only 2.5% of YouTubers ever hit 1,000 subscribers. And less than 0.6% will reach 100k. Are you wasting your time going after a competitive niche?
Strategy & Niching
There are so many niches to choose from. They’re all saturated. How do you stand out? Only 2.5% of YouTubers ever hit 1,000 subscribers. And less than 0.6% will reach 100k. Are you wasting your time going after a competitive niche?
Strategy & Niching
There are so many niches to choose from. They’re all saturated. How do you stand out? Only 2.5% of YouTubers ever hit 1,000 subscribers. And less than 0.6% will reach 100k. Are you wasting your time going after a competitive niche?
And whether you figure it out on your own or not, you’ll also have to do all this while juggling your job, relationships, family and health, while doing your best to avoid burnout.
I’m not saying that you can’t figure all of this out on your own. I did, but it took me 6 years, and $100k+ in courses and coaching.
Yes, there are thousands of hours of videos out there teaching you how to do all of these things, but all those videos will take you thousands of hours to watch, and thousands of hours to implement.
And even then, you might still get it wrong and not see any results.
So how do you succeed on YouTube without giving up all your spare time?
You build a Content Production System.
That’s the secret.
If you can systemise and operationalise your YouTube channel, you’ll be able to pump out high-quality content that genuinely helps your audience and grows your channel, without sacrificing all of your time.
Walk into any McDonald’s, anywhere in the world and you’ll get the same service. McDonald’s have done a great job of systemising their business. The systems are so good, and so evolved, that you get ridiculous volumes of ‘product’ in a ridiculously short time.
Just like McDonald’s (and in fact, all other businesses), you want to build a system around your YouTube channel, and wider content creation business.
Systems provide leverage. Leverage is how you increase your output while saving time.
And what if it wasn’t just your thumbnails… Imagine if you
could work with full-time professionals who are among
the best in the world at:
That’s the true secret to succeeding as a Part-Time YouTuber. Build a system.
- Build a system for generating ideas.
- Build a system for creating banger titles and thumbnails.
- Build a system for expanding, for outsourcing, for monetising.
- Build a system for knowing what videos are likely to perform well.
- Build a system for scripting, for filming, for editing, for publishing, for repurposing, for analytics.
And no - this doesn’t suck the creativity out of being a creator. Instead, it multiplies it, because you’re spending your time focusing on the creative parts that you actually enjoy.
When you systemise the living daylights out of your YouTube channel, and the wider business around it, you’re able to maximally leverage your own time.
This means you can create amazing videos without sacrificing large amounts of time.
Of course, it still takes plenty of effort to make compelling YouTube videos. But if you’ve got a system, it takes a lot less time.
The Part-Time YouTuber Academy condenses 6 years and thousands of hours of YouTube experience into an immersive, interactive course.
I’ll teach you everything about the Infinite Content Engine, the system that I’ve used to grow my own channel, and that I’ve taught to 3,000+ other creators.
By the end, you’ll know how to build your very own Infinite Content Engine that’ll save you lots of time for the rest of your YouTube career.
Throughout my journey over the last 6 years, I’ve had constant questions from other creators asking about how I grew my own channel as a Part-Time YouTuber. So in 2020, I started the Part-Time YouTuber Academy as a way to help creators invest their time into what really matters when it comes to being a Part-Time YouTuber - building a system.
The systems we’ve developed and which we teach in the course grew my own channel from zero to 1.2 million subscribers (with $1,000,000 in annual revenue) while working full-time as a doctor.
And the systems I’ve continued to develop and use since then have grown my channel to 4.3 million subscribers (with $4,600,000 in annual revenue). All while “working” under 10 hours per week on the channel.
We're going to cover absolutely tons of stuff, including how to figure out what to make videos about, and how to get over the fear of starting for the first time.
We're going to cover absolutely tons of stuff, including how to figure out what to make videos about, and how to get over the fear of starting for the first time.
We're going to cover absolutely tons of stuff, including how to figure out what to make videos about, and how to get over the fear of starting for the first time.
We're going to cover absolutely tons of stuff, including how to figure out what to make videos about, and how to get over the fear of starting for the first time.
We're going to cover absolutely tons of stuff, including how to figure out what to make videos about, and how to get over the fear of starting for the first time.
We're going to cover absolutely tons of stuff, including how to figure out what to make videos about, and how to get over the fear of starting for the first time.
Okay, that's a lot of stuff. But does the Part-Time YouTuber Academy actually work?
How we've helped Beginners to shortcut their YouTube learning curve
Izzy had never made a video before she took our live course. She implemented everything she learned, and her channel has grown to 500k+ subscribers since.
"I think the content is super helpful, especially for a beginner to really get an idea of the YouTube landscape and how everything works. Secondly, the amazing community of creators was something I never expected and has actually been the most valuable takeaway for me."
Izzy Sealey (550,000 Subscribers)
Clara had made a handful of videos before taking PTYA early in her YouTube career. She has grown her channel (in Spanish) to 200k subscribers.
"I think the content is super helpful, especially for a beginner to really get an idea of the YouTube landscape and how everything works. Secondly, the amazing community of creators was something I never expected and has actually been the most valuable takeaway for me."
Izzy Sealey (550,000 Subscribers)
Okay, so PTYA has clearly worked for other creators. But will it work for me specifically?
Well, that depends. This certainly isn’t a magic bullet. And it’s not a get-rich-quick scheme. Success on YouTube is probabilistic.
We can help you save time and can teach you what you need to know to stack the deck in your favour.
But we can’t actually do the work for you. You have to put in the effort yourself.
But - if you’re committed to growing your online brand and putting yourself in the best position to build, sustain and succeed at this YouTube thing, we're here for you, and we promise you'll get large amounts of value from the course.
The specifics of what this looks like can get a bit complicated, because (a) the course materials are pretty varied, and (b) the specific value you'll get from it does depend on your YouTube experience level. We've tried to break things down (very roughly) by subscriber count. Naturally, this is an imperfect metric, but it's the best we've got to stratify people, so please take the specific breakdown with a pinch of salt.
Please click your experience level with YouTube (subscriber count) and we’ll explain whether the course is a good fit for you.
Your membership to the Accelerator lasts 12 months from the day of your onboarding call with your account manager.
Your membership to the Accelerator lasts 12 months from the day of your onboarding call with your account manager.
Here’s another fun stat - we’ve got a 30-Day Money Back Guarantee, where if students have done the work (i.e. completed the course) and aren’t happy with the course for whatever reason, they can get a full, 100% refund.
And out of 3,000+ students over two years of the Part-Time YouTuber Academy, only 10 people have ever taken us up on this guarantee. That’s a 0.4% refund rate. For context, most online courses have a 7-15% refund rate.
And the traditional advice in the world of marketing is that if your refund rate is less than 10%, you should raise your prices because your course is too cheap.
Ours is 0.4%. Just sayin’ 😉
Okay, I get it - the Part-Time YouTuber Academy is incredible.
But what’s actually in the course?
What do I get when I enrol?
Great question :) Here’s what our course curriculum looks like:
- In this introductory segment, we’ll talk about our system for succeeding on YouTube - the Part Time YouTuber Blueprint. This is an overview of what’s to come, where we cover our holistic approach to succeeding on YouTube and how we think about the platform and content creation as a whole.
- In this introductory segment, we’ll talk about our system for succeeding on YouTube - the Part Time YouTuber Blueprint. This is an overview of what’s to come, where we cover our holistic approach to succeeding on YouTube and how we think about the platform and content creation as a whole.
- In this introductory segment, we’ll talk about our system for succeeding on YouTube - the Part Time YouTuber Blueprint. This is an overview of what’s to come, where we cover our holistic approach to succeeding on YouTube and how we think about the platform and content creation as a whole.
You'll also get access to our Creator Booster Pack (worth $949):
The Part-Time YouTuber Academy isn't the only course we've created to help people become successful, confident and driven content creators with thriving businesses.
So we decided to give you our other courses too.
Creatorpreneur Academy ($799)
The Part-Time Creatorpreneur course is a self-paced online course, with 6+ hours of content across 40+ lessons, where you'll learn everything there is to know about transforming your creative side-hustle into a sustainable operation that's highly profitable, hugely scalable, and ridiculously fun.
In particular, we'll be taking a deep dive into the principles, strategies, and tools businesses use to achieve consistent and sustainable growth, giving you a bunch of actionable + timeless insights you can use immediately to supercharge your creative projects.
Camera Confidence Masterclass ($149)
In this course - with over 4.5 hours of content across 40+ lessons, I’ll be teaching you everything that I’ve learnt about camera confidence over the past few years of making hundreds of videos and coaching over 2,000 students as part of my Part-Time YouTuber Academy.
We’re going to cover a bunch of principles, strategies and tools for being more comfortable on camera, and you’ll see real life evidence of these techniques in action as I take various members of my team through the exercises, and give them feedback throughout.
How much does this cost?
For context, you could pay $10,000 for an hour of my time over a Zoom call for a private coaching session. Or if like plenty of conference organisers do, you could pay $20,000 to fly me out to give a 30-60 minute talk where I cover 1% of what you’ll learn in the course. So that’s one way of putting our pricing into context.
You could also pay $4995 to sign up to our Part-Time YouTuber Accelerator.
The other way to put our prices into context is to think of it as an investment in your YouTube “business”. If you’re treating YouTube as a hobby, this course probably isn’t for you. But if you’re treating it like a business, then investing some money in saving time and increasing your odds of success seems like a no-brainer. Especially given (a) how much your life can change, and (b) how much money you stand to make if your YouTube channel goes well 🤷
Anyway, enough spiel - here's the price.
The Part-Time YouTuber Academy
$995
One-time fee (payment plans available)
- 🧠 The Core PTYA Curriculum (currently available for $995) - 8+ hours of pre-recorded sessions with Ali, covering (1) Crack the Algorithm, (2) Earn the Click, (3) Keep them Watching, (4) Build your System.
- 📚 PTYA Bonus Modules - Extra video training on camera gear, studio setups, monetisation, repurposing, community building, newsletter creation and more.
- 🚀 Our Part-Time YouTuber Productivity System, which includes checklists, frameworks and templates to turn you into a content-creation beast…
- 🚂 Create videos consistently and effortlessly through our Infinite Content Engine
- 🐝 Write scripts that captivate your audience using our H.I.V.E.S Framework and video format templates
- 📸 Identify the perfect camera, audio, and lighting gear for your budget (whatever your budget is) with our Gear Guru Checklists
- 💡 Never run out of video ideas again using our Idea Generation Machine (our 7-part Framework for generating endless content ideas), our 5 Months of Content in 5 Minutes template and our 4A Framework.
- 📗 Find the perfect editor or writer using our Outsourcing Almanack - a step-by-step method with a checklist for outsourcing, including pre-written job descriptions for editors and trial tasks for writers.
- 🔥 Showcase your individuality and stand out from the crowd with our Forge Your Brand Framework - a combination of 3 of the best systems we’ve ever used to help you identify and leverage your authentic edge as a creator, and to help you understand how to attract subscribers even in a crowded niche
- 🧭 Ensure your videos always connect with the audience you want using our Creator’s Compass
- ☄️ Find the intersection between the videos you want to make and the ones which will grow your channel with our Identity Analyst template
- 👋 1:1 Onboarding with a dedicated account manager.
- ☎️ The Hotline - 12 months of access to exclusive Accelerator-only Slack channels for rapid access to our team. We’ve got channels for you to ask questions, and channels for you to brainstorm things like titles and thumbnails and to get feedback on ideas from the team and other students.
- 💌 Priority Email Support - 12 months of access to a dedicated support inbox - another hotline straight to us. We’ll help you with any query, concern or request you could possibly have regarding your channel so that for the next 12 months no question goes unanswered.
- 📝 Personalised 1:1 Video Reviews - 12 months of access to our Expert Video Analysts, who’ll provide detailed feedback on one of your videos every two weeks (value $2,600 p/a)
- ❓ Monthly Q&As with Ali - 12 Months of monthly exclusive Q&A calls with Ali (Value: I’m not going to put a number here because it looks kinda absurd, but for context, we charge somewhere between $20k - $50k for me to do a 30-minute keynote at conferences…)
- 💁 Weekly Office Hours w/ Specialists - Weekly drop-in sessions with the team behind our business, who are experts in topics like social media, podcast growth, websites, SEO, videography, editing, marketing, monetisation, product creation and of course all things YouTube (it’s also hard to put a value on this, but for reference, each of the team are consultants/freelancers charging $250+ an hour. And you get each of them for an hour every week for a whole year 🤯).
- 🎉 Monthly Specialist Workshops - 12 months of monthly exclusive Specialist Workshops led by the team where you can network, troubleshoot issues you’re facing with your Youtube channels/businesses with fellow Accelerators and experts from the team, reviewing your OKRs, and so much more (value $2,500 p/a)
- 💪 Creator Booster Pack - You’ll get access to two of our biggest courses Part-Time Creatorpreneur and Camera Confidence to help you become a successful, confident and driven content creator with a thriving business (both worth well over $900).
- 🚲 1:1 strategic and personalized monthly accountability calls with a member of the PTYA Team (value $900)
- 🎁 Exclusive Bonuses - Just for fun, we’re bundling in a bunch of incredible bonuses too. Keep scrolling for more 😉
🎁 Did someone say Free Bonuses?
Yup. We’ve decided to bundle in a bunch of free bonuses, just for fun:
Free Bonus #1
Access to the PTYA Community
Our community is one of the main reasons our students have enjoyed our course so much. Once you enrol, you'll get access to our community of over 4,000 like-minded creators who're sharing their wins, struggles, and learnings and are always ready to help solve your YouTube-related issues or answer your questions. You’ll also get access to our live in-person events around the world, which are exclusive to alumni of PTYA.
Free Bonus #1
Access to the PTYA Community
Our community is one of the main reasons our students have enjoyed our course so much. Once you enrol, you'll get access to our community of over 4,000 like-minded creators who're sharing their wins, struggles, and learnings and are always ready to help solve your YouTube-related issues or answer your questions. You’ll also get access to our live in-person events around the world, which are exclusive to alumni of PTYA.
Free Bonus #1
Access to the PTYA Community
Our community is one of the main reasons our students have enjoyed our course so much. Once you enrol, you'll get access to our community of over 4,000 like-minded creators who're sharing their wins, struggles, and learnings and are always ready to help solve your YouTube-related issues or answer your questions. You’ll also get access to our live in-person events around the world, which are exclusive to alumni of PTYA.
Our 100% Satisfaction Guarantee & Money-Back Promise
We want the investment in this course to be an absolute no-brainer for you - if you’re actually going to do the work 😉
“Do the work” technically involves (a) completing the core module exercises, and (b) submitting at least 2 videos for feedback. If you’ve done those things, and for whatever reason aren’t 100% happy with your experience, drop us an email (within 30 days from the start of the program) and we’ll happily refund your entire payment.
However, please note that the money-back guarantee only applies if you actually do the work and you’re submitting videos for feedback.
Frequently Asked Questions…
Your membership to the Accelerator lasts 12 months from the day of your onboarding call with your account manager.
Your membership to the Accelerator lasts 12 months from the day of your onboarding call with your account manager.
Your membership to the Accelerator lasts 12 months from the day of your onboarding call with your account manager.
Your membership to the Accelerator lasts 12 months from the day of your onboarding call with your account manager.
Your membership to the Accelerator lasts 12 months from the day of your onboarding call with your account manager.
Your membership to the Accelerator lasts 12 months from the day of your onboarding call with your account manager.
Need a hand?
Still not sure?
Just want to chat?
Contact us at support@projectgrowgroup.com
If you’ve got any questions about the course, or need a hand with anything else, we’re just an email away. Drop us a line and we’ll do our best to help 😊
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